You sell your team's hours. The margin is whatever's left.
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The account that lands and the team that was already full
An agency grows in leaps: you sign a big account and suddenly need capacity you don't have. Hiring takes two months and locks in a fixed cost that outlasts the client's contract. So the team absorbs it, in hours that never get billed.
What delegates well here isn't the strategy — that's yours, and it's what clients are paying for. It's production: the assets, the week-to-week execution, the listings, the reports.
Production capacity, not strategy
Creative
Creatives, banners and short-form video, at a steady pace instead of in bursts.Marketing
Campaign execution, email and social, built on the strategy you set.Catalogue
Listings, descriptions and translations for your clients' stores.Data
Reports, cross-referencing and CRM clean-up: the stuff nobody wants to do on a Friday.
What we wouldn't delegate in your place
The client relationship, the strategy and the creative direction. That's what you're paid for and what justifies your price. Outsource that, and there's no agency left.
In your tools and your clients'
Meta and Google Ads, Mailchimp or Klaviyo, Figma and Adobe for the assets, Notion or ClickUp for coordination, and whatever CRM each account uses.
Works under your brand and your processes. To your client, it's your team.
